Roofings Group To Hold Employee Product Awareness Engagement
Many companies focus all their branding efforts on marketing activities such as advertising campaigns and packaging, yet their most powerful brand asset is their employees.
On Saturday 18th November 2017, Roofings Limited at Roofings Rolling Mills, Namanve will be holding an Employee Product Awareness engagement with the sole purpose to educate staff members about their extensive product range. From 9am-5pm, staff shall be taken through product education, innovations, purchase schemes, price advantages and regional presence.
“Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand and understand their role in turning brand aspirations into reality. We firmly believe that employees are the most credible source of information regarding the business. To build a strong corporate brand– employees that are thoroughly engaged, connected and committed are an infinite asset,” Oliver Lalani, the Executive Director emphasized.
Lalani went on to say that engaged employees are more productive, create better customer experiences, and are more likely to remain with their employers for long. Employees are motivated by intrinsic factors like personal growth, working for a common purpose, and being part of a larger process, rather than simply focusing on salary and benefits.
“The greater an employee’s engagement, the more likely he or she is to ‘go the extra mile’ and deliver excellent on-the-job performance. This is precisely why we undertake this engagement on an annual basis. During this engagement, our production managers and sales departments will educate staff across-the-line about all our products with an emphasis on AZED technology for our Iron Sheets.”
Roofings Group is the first producer of Aluzinc (AZED) in Uganda. Aluzinc is a superior product known for its excellent corrosion resistance and heat reflectivity. With a life span of up to five times that of the ordinary galvanized sheets, AZED sheets deliver outstanding durability.
About Roofings Group:
Roofings Group has invested over $260 million in Uganda and has 2 separate entities operating under its umbrella; Roofings Limited and Roofings Rolling Mills. Roofings Group is fully ISO certified in: Quality management systems (ISO 9001), Occupational Health and Safety Management System.
Roofings Rolling Mills (RRM) is a $145 million investment and is one of the largest and most modern steel complexes operating in East and Central Africa. Based in the industrial park, RRM is strategically located to serve both the local Ugandan market and the markets of EAC and COMESA. It has access to Lake Victoria through Port Bell, roads and railway lines to cater for Tanzania, Burundi, Rwanda, DRC and Southern Sudan. RRM is a backward integrated plant which produces inputs for the steel industry.
Products manufactured at Roofings include; roofing iron sheets (Aluzinc), hollow sections, TMT bars, mild steel hot and cold rolled plates, open profiles, wire products, galvanized wire & wire products and the Roofings plastic polypipes. All products are widely used for building domestic, commercial, public and industrial structures.
Established in 1994 under license of the Uganda Investment Authority (UIA), Roofings Group launched operations in December 1995 and has never looked back. As a trail blazer, Roofings Group’s subsidiaries tell a story of success that has helped weave the path for the Roofings Group vision to be birthed sooner than originally anticipated.
“Roofings Group – Strength of the Nation“
For more information, please contact
Molly Muteteri- Mob: +256 (0) 780 880 670